OlderNotOver is a global campaign aimed at challenging stereotypes and celebrating the diverse experiences and contributions of older adults aged 60 and above. The campaign seeks to promote a fuller, more authentic portrayal of life after 60, highlighting the vibrancy, wisdom, and continued relevance of older individuals across different cultures and societies.



The Kenyan market embodies a complex interplay of technology, culture, and socioeconomic factors. Understanding these dynamics is essential for businesses, policymakers, and researchers seeking to navigate and contribute to the growth of Kenya’s economy. Through continuous observation and analysis, the Kenyan market will continue to evolve, reflecting the ever-changing landscape of global commerce.

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